Al Radaf unleashes your business potential by the constant innovation.

Company brief

Hani Commercial Center Group was founded in 1996 with the
establishment of The General Trading Division. Through its General
Trading Division and subsequent divergence into the Manufacturing,
Construction, Fashion and Advertising sectors, The Group has built
up a wide range of clients and contacts throughout the GCC and
further afield in the MENA and Far East Asian regions.


We generated 2x more online sales in 2022.

Through strategy, design, and planning we build brand identities that connect with your template. We then fine-tune a marketing plan that allows us to laser focus.

Total Top Services


Positive Feedback

Usual Users


Digital solutions for your business.

Hub IT allows your business and technology computers to store, transmit, analyze, and manipulate big data.

Al Radaf Publicity & Advertising

Part of Hani Commercial Center Group, Al Radaf is a well established Bahrain based
advertising agency with a variety of corporate and consumer clients in Bahrain and
throughout the GCC.
The Agency provides a range of strategic and creative services that establish, reenforce and enhance a brand or corporation’s perception, reach and appeal through
all existing and potential touch-points.
Al Radaf boasts an experienced team with the expertise to bring innovative and
value added solutions to a brand or corporation’s communication needs across a
wide range of channels – printed, electronic and environmental.
The Agency utilizes a well defined delivery process that combines an initial brand
audit and assessment with the development of the brand’s positioning, architecture
and breadth of portfolio to provide an overall brand strategy.

Brand Development and Management

An all encompassing focused integration of:
Brand perception and creation through understanding
client and customer needs
Brand development through a logical, beneficial and
sustainable approach to brand strategy
Development, activation and management of a digital
marketing strategy including website and social
media, as required,

  • Establishment and Maintenance of
    Brand Platform.
  • A structured approach to knowing,
    communicating and activating the
    brand and its brand values.
  • Creation of brand naming, brand
    values and attributes, brand ideas.
  • Design and activation of all-round
    communication strategy to cover
    all required channels.
  • Implementation of brand guidelines,
    brand advertising and media
    planning, brand awareness events
    and activities.

Web & Aplication development

We do web development and software development as per your requirements, from general websites to e-commerce websites.

Convert your visitors into customers.

Alradaf IT-2

Alradaf Development property is the General Trading Division of Hani Group.

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